Google has shaped how shoppers find products for a long time. That is changing. People now ask ChatGPT for buying advice, then click the links it cites. In the United States, other tools also matter, like Perplexity, Microsoft Copilot, Google Gemini with AI Overview, and Anthropic Claude, but ChatGPT is where many buyers start. In our four-month test during Q2–Q3 2025 across multiple K-beauty brands’ Shopify stores, sessions that began on ChatGPT stayed longer, viewed more decision content, and converted more often than those from Google.
Amazon is quickly shifting from a simple marketplace to an AI-driven platform. At the center of this change is Rufus, its new conversational shopping assistant, along with more than 100 AI-powered features already shaping search, recommendations, and ads. While consumer adoption is still low, the direction is clear: AI will increasingly influence visibility and conversions. For Korean brands, the priority is not a complete overhaul but building strong product pages, structured content, and authentic customer reviews that both people and AI can understand.
Many Korean brands entering the U.S. Amazon market hit the same wall. Ads run, clicks roll in, but sales stay flat. The problem is rarely just ad spend or heavy competition. The real issue is what happens after the click. Customers land on the product page but drop off before buying, and that hidden point of exit is where brands need to focus. At the heart of this challenge is Amazon SEO. It goes beyond dropping in the right keywords. Success comes from understanding the exact problem shoppers are searching for and structuring your product detail page so it clearly delivers the solution.
Amazon is no longer just an online store. It’s evolving into a platform powered by AI-driven recommendations and search, led by its conversational shopping assistant Rufus and more than 100 AI features already built into the system.That said, consumer adoption is still low, and many brands are unsure what immediate steps to take. In this post, we’ll break down how Korean brands can prepare for Amazon’s AI-driven future and share practical strategies for SEO, content, and advertising that actually move the needle.
Amazon Prime Day 2025 has expanded to four days, turning it into a more complex and competitive shopping event. Success now requires more than short-term discounts. Brands need fully optimized product pages, real-time PPC adjustments, refreshed creatives, and active review management to guide shoppers through the extended buying journey. Equally important is the post-event strategy. Reviews, retention campaigns, and consistent brand messaging help convert first-time buyers into loyal customers. Prime Day is not just about immediate sales; it is an opportunity to build long-term growth and brand trust.
Amazon ad reports can feel overwhelming, but understanding just seven key terms—CPC, budget & bidding, match types, CTR, ACoS, ROAS, and search term reports—reveals where clicks are coming from and how to optimize performance. The real value comes from translating these numbers into actionable strategy, from adjusting bids and keywords to refining creatives and content. With a structured approach, brands can turn data into better targeting, higher conversions, and smarter ad spend.
Google Performance Max brings all of Google’s channels into one AI-driven campaign, optimizing bidding, targeting, and creatives in real time to maximize conversions. To get results, brands need to provide rich input data, structure asset groups by category or audience, and allow campaigns enough learning time before narrowing targets like tROAS or tCPA. With the right setup, Performance Max can deliver more efficient spend and stronger outcomes across the funnel.
Google remains one of the most widely used advertising platforms in the world. Within Google Ads, you can choose from a variety of campaign types including Performance Max, Display, Shopping, and Search. Among these, Search Ads are the most common. At the start, optimizing search ads can feel overwhelming, but with the right approach, you can steadily improve performance. Here are five actionable tips to help you get the most out of your Google Search Ads.
Running a brand on Amazon comes with incredible growth opportunities, but also some serious headaches. One of the biggest challenges? Competing with unauthorized sellers. These sellers often list counterfeit or low-quality products that damage brand reputation, erode customer trust, and ultimately cut into sales. Amazon’s Transparency Program is designed to tackle this issue head-on.
Influencer marketing is one of the fastest-growing ways to reach new audiences, yet it often feels complex for beginners. This guide breaks it down into clear steps, from finding the right partners on platforms like TikTok Creator Marketplace, to reaching out effectively, to providing the brand guidelines that ensure authentic and engaging content. With the right approach, influencer collaborations can boost visibility, trust, and long-term growth.
Amazon advertising is no longer optional and has become essential for e-commerce growth. With a wide range of ad formats, expanding creative opportunities, and increasingly sophisticated targeting options, brands that understand and leverage Amazon advertising can reach the right customers, drive more sales, and position themselves for long-term success in a highly competitive marketplace.
When stepping into the Amazon marketplace for the first time, having the right tools can make or break your success. Helium 10 and Jungle Scout are two of the most powerful platforms that help sellers navigate Amazon’s complex ecosystem, each offering unique features to guide you toward profitable opportunities. Let’s break down their differences and see which tool might be the best fit for your business.
In a social media landscape dominated by giant platforms, Meta’s launch of Instagram Threads has sparked major curiosity from both users and marketers. Threads may look strikingly similar to Twitter’s microblogging style, but it opens the door to fresh, interactive opportunities for brands to connect with audiences in new ways. At DISRUPT, we are closely following how brands can leverage Threads to spark meaningful conversations and build lasting connections.
Video content on Meta platforms has the power to completely transform a brand’s growth trajectory. If you are struggling to scale revenue or optimize ad spend with Meta ads, understanding how your content performs is crucial. Monitoring performance metrics gives you concrete insights into how your video ads are doing in real time, allowing you to make data-driven improvements that can directly impact your results.
In design, every detail counts. From color palettes and layouts to imagery and fonts, each choice plays a role in how a brand communicates with its audience. Fonts might not always be the first element people notice, but they are often the detail that makes or breaks the design. They are a powerful tool that can shape perception, spark emotion, and strengthen brand identity. This article explores why typography matters and how you can use it to create visual designs that leave a lasting impression.
For e-commerce sellers in Southeast Asia, Shopee has become one of the most important marketplaces to master. With its growing reach and highly engaged customer base, brands need a way to stand out and drive meaningful traffic. One of the most effective tools is CPAS (Collaborative Performance Advertising Solution), which connects your Shopee catalog directly to Facebook Ads. In this guide, we’ll break down what CPAS is, how to set it up, and the strategies that help maximize results.
Since the global success of Wemade’s Mir 4 in the second half of last year, the Korean gaming industry has been buzzing with talk of a Play-to-Earn, or P2E, era. However, a series of economic shocks, including stock market fluctuations, rising interest rates, and volatile currency exchanges. Coupled with high-profile crypto collapses like the Luna crisis, FTX bankruptcy, and the delisting of WEMIX, have created serious skepticism around blockchain in gaming.
