If you sell on Amazon, you know how competitive the marketplace can be. Grabbing customer attention is a challenge, and holding it long enough to build trust is even harder. That is why the Brand Story Carousel is so valuable.
The carousel is part of A+ Content and appears near the top of product detail pages, depending on the category. It is scrollable, visual, and designed to introduce shoppers to your brand identity before they dive into product specifics. Available only to brand-registered sellers with trademarks, it works like a mini presentation. You can include up to 19 customizable modules such as background images, a logo with brand description, focus images, ASIN showcases, and links to your Brand Store.
Today’s customers are not only buying products. They are buying into the story behind them. A well-crafted brand story helps build an emotional connection that makes shoppers feel more confident about their purchase. Consistent visuals and clear messaging reinforce your identity and credibility, which in turn helps increase conversions.
Research shows that people need about five to seven interactions with a brand before they remember it. The carousel creates extra touchpoints in a natural way, building recognition and trust with each exposure.
It also improves engagement by increasing time spent on your page and reducing the likelihood of quick exits. With additional space to highlight your unique personality, you can catch attention before customers reach the rest of your A+ Content. The ASIN and Store Showcase module is particularly powerful because it encourages product discovery. By spotlighting bestsellers, seasonal products, or new launches, you can guide shoppers to explore more, cross-sell effectively, and raise your average order value.
If you want to make the most of the carousel this year, here are a few key strategies:
- Start with a high-quality background image. On mobile, this is the first thing shoppers see. Make it visually striking and aligned with your brand’s style so people are encouraged to scroll.
- Keep your logo and description simple and clear. This is your brand introduction, so deliver your core values in just a few strong sentences.
- Feature your most important products. Use the showcase modules to highlight bestsellers, high-converting products, or new arrivals that represent your main product lines. Combine them with strong visuals and headlines to make browsing feel effortless.
- Create variety within the carousel. Mix background images, descriptions, and product highlights so the experience feels dynamic and keeps customers engaged as they scroll.
Think of the carousel as the opening chapter to your A+ Content. It introduces who you are and why your brand matters before moving into the details of product benefits and proof points. When done well, it creates a seamless flow:
Brand Story builds trust → A+ Content explains value → Customer gains confidence to purchase.
This makes the carousel more than an optional feature. It is a strategic touchpoint that elevates the entire customer journey on Amazon.
On Amazon, where customers often make decisions within seconds, the Brand Story Carousel is not just a design element. It is a tool that drives attention, trust, and discovery. When used strategically, it strengthens brand identity and encourages shoppers to explore your full product range.
At DISRUPT, we help brands create compelling, mobile-first Brand Story Carousels that combine strong visuals with a clear narrative to deliver measurable results.
