Disrupt executes key media advertising in the global market with strategies tailored to the evolving market environment. Through modular creative strategies designed for performance marketing, as well as rigorous and detailed performance measurement, we maximize our partners' advertising performance.
Before establishing a performance strategy, we conduct a market analysis to identify the target audience and potential customer personas that align with the brand and define a detailed target audience. We additionally carry out in-depth analysis for each target audience through a comprehensive approach that includes meta advertising data and e-commerce platform data (such as Amazon, Shopify, and Shopify Plus), giving us deeper, actionable insights.
We expose the same audience to different creatives to track and analyze the performance of each creative separately. We don't just focus on click-through rates but also benchmark various creative-related metrics such as thumb stop rate, video view duration based on length, and more. By tracking and analyzing these metrics, we uncover high-performing creatives and optimize them to achieve better advertising results.
In the world of advertising platforms, it's a rarity for people to see a product and make an immediate purchase. That's why it's essential to strategically build multiple touch points throughout the entire consumer purchase journey using various messaging and creatives. By doing this, we ultimately guide consumers through the journey from start to finish, leading them to conversion.
In addition to meta advertising, you can also use Google Ads to attract highly interested users to your Shopee store. The advantage of using Google Ads with Shopee (GAS) is that you have more control over your campaign and use your budget more efficiently. You can expose Shopee product listings when users search for related keywords on Google, which can capture their interest, which in turn encourages them to visit your Shopee store with attractive product images. Disrupt also has expertise in Google performance advertising, so we can operate this strategy to minimize CPC while maximizing clicks. Additionally, you can track key performance metrics and adjust your bidding strategy in real-time to optimize your campaign.
