Q. Can you briefly introduce yourself and your role at Disrupt?

Hello, I’m Dan, working at Disrupt as a Sales & Marketing Account Executive. As the title suggests, I handle B2B sales that drive Disrupt’s growth. At the same time, as an AE(Account Executive), I also manage global campaigns for partners as a Meta performance marketer.

Q. The role is described as a hybrid combining sales and marketing. So what do you mainly work on?

Yes, this role is the only hybrid position at Disrupt that combines sales and marketing. The core responsibility is B2B sales to expand Disrupt’s business. I respond to inbound leads, present our services and strategies during meetings, and oversee the entire process up to partnership agreements. When we receive RFPs, I’m in charge of proposal writing and also provide global marketing strategy advice tailored to each brand’s situation.

As an AE, I also directly participate in project operations. I coordinate simultaneously with partners and internal teams, handling tasks such as campaign execution, PM(Project Manager) duties, and performance marketing operations.

Q. How do you maintain a balance between sales and marketing tasks?

Because the nature of both tasks is different, I believe the most important thing is priority management.

Sales often means handling multiple inquiries in a single day and responding quickly via email, phone, or messenger across various channels. If you can’t judge which leads to address first, efficiency can drop. So I rely heavily on scheduling and priority notes.

On the other hand, campaign operations or PM tasks tend to be more routine than one-off requests. I pre-set daily checklists and weekly goals, and wrap up each day by completing the planned tasks that helps maintain balance.

Q. What skills or mindset do you think are most important for this role?

Since this position is directly linked to Disrupt’s growth, I believe three major competencies stand out. First, communication skills. In sales, you need the ability to persuade and guide clients but as an AE you also need to coordinate and align both internal teams and external partners. That makes communication essential across the board.

Second is a deep understanding of Disrupt’s services. From performance ads to Amazon, social media, influencer marketing, and all other services, you must understand the full range of our services and explain them clearly. When leads come in, you need to be able to propose and recommend the right service mix as a solution to their pain points.

Last thing is a growth-oriented mindset. To handle various leads, it’s important to quickly learn about new industries, platforms, and trends. When you don’t know something, you should proactively find out and absorb it, as this role reveals your skills as soon as you learn them.

Q. When do you feel the most rewarded or enjoying working in this role?

I feel most rewarded when we propose a strategy that fits Korean brands facing difficulties expanding globally, and the partner says “this really helped us.” Especially when initial outreach leads to a real contract because the brand believes working with Disrupt will contribute to its growth, that moment gives me the greatest sense of accomplishment.

Q. Then, what are the difficulties or challenges you have experienced, and how do you overcome them?

Sometimes during sales, brands ask very specific questions about services especially those I don’t handle directly, for example Amazon account management. In those cases, it's hard to answer right at the moment. But I see those moments as the most valuable growth opportunities. When I don’t know, I actively communicate with internal teams to deepen my understanding, quickly learn the missing pieces, and then provide more accurate, in-depth explanations for the next lead.

Q. What advice would you give to someone who wants to apply for this role?

If you enjoy communicating with people, have no fear of learning new things, and can think strategically, this role has great potential for growth. Also, if you are goal-oriented and passionate about delivering actual results, you will fit well. Because you get to experience both sales management and performance marketing, it’s a great chance to build a versatile skill set rather than sticking to a single role. If you’re someone who seeks learning in daily challenges, this role may be a perfect match for you.