Q. Can you briefly introduce yourself and your role at Disrupt?

I’m Abigael, the Amazon Part Lead at Disrupt, a digital marketing agency based in Seoul. We help Korean brands grow on Amazon US through advertising and account management. While I manage my own partner accounts, I also lead the Amazon team by guiding strategy, supporting execution, and making sure we’re constantly learning and improving.

Q. What does “Amazon Part Lead” actually mean and how would you describe your main responsibilities in this role?

The title basically means I’m responsible for how we operate and grow our Amazon service - both in terms of results and process. My main responsibilities include managing high-level partner relationships, shaping campaign strategy, overseeing campaign performance, and ensuring we meet KPIs across ads performance and sales. I also play a mentoring role like translating my own experience into structured learning and guidance for newer team members so that the team can scale effectively.

Q. What does a typical day look like for you as an Amazon Part Lead?

Every day looks different, but I generally divide my time among three areas which are ‘partner strategy’, ‘team management’, and ‘problem-solving’.

I usually start by checking the PPC accounts I directly manage and making sure everything is on track. From there, I might join team check-ins, help troubleshoot issues, review reports, or jump into partner meetings. There are also always a mix of internal tasks like interviewing new hires, updating SOPs, or refining internal processes and external strategies to improve our performance as a team.

Q. What’s the most exciting or rewarding part of leading the Amazon team?

Seeing my team grow and solve problems independently is probably the most rewarding part. When someone cracks a tough case or starts thinking more strategically about their accounts, it makes me feel like a proud mom watching her chicks leave the nest.

The other part is when our work directly translates into meaningful wins for a brand. Big events like Prime Day or Black Friday are always a highlight, especially when we hit record-breaking sales. But I also love the smaller moments like when a product we helped shape across ads, product page content, and when creative finally gets the attention it deserves.

Q. What are some challenges unique to this role, and how do you tackle them?

Amazon isn’t always straightforward. Things can break or go wrong without warning from suppressed listing to unsolved support cases, or campaigns that suddenly stop delivering. You need to stay calm, investigate deeply, and try to find solutions without much guidance from Amazon itself.

Whenever I figure out something, I try to turn it into templates or best practices so the team doesn’t have to start from scratch every time. But given how vast and encompassing the platform is, it’s nearly impossible to cover everything. So constant learning is part of the job.

Q. What qualities do you think someone needs to succeed in this role?

Curiosity, grit, and structured thinking. Amazon doesn’t always give you clear answers, so you need to dig, test, and reverse-engineer things a lot. You also need the discipline to manage multiple accounts without missing details, and the communication skills to guide both partners and junior team members clearly. Being calm under pressure also helps, especially when things get frustrating. And above all, being proactive. You can’t wait around for someone to tell you what to do.

Q. You also sit in interviews for Amazon part position. So what do you usually look for in candidates?

I look for people who are fast learners and don’t shut down when things are ambiguous. We can teach them the Amazon platform, but they need to show curiosity, ownership, and the ability to break down problems logically. Since Amazon is a vast platform where we deal with exceptions all the time, flexibility and clear thinking matter more than prior experience. I also pay attention to how clearly and concisely they can explain things. That skill directly translates into effective partner communication and documentation.