After a deep-dive audit of Prinker’s website, we identified the core issue: while the product was high-tech and premium, the website failed to convey the same level of credibility and innovation. This disconnect was creating hesitation at the point of purchase, especially given Prinker’s higher price point.
We restructured the site content and proposed a new wireframe designed to:
- Introduce the Prinker brand and technology with greater clarity
- Build trust through social proof, press mentions, and certifications
- Highlight product benefits with real-life use cases and visuals
- Guide users through a simplified, persuasive buyer journey
When it comes to design, Prinker’s previous website had a number of usability and design issues. The site lacked a clear structure and often redirected users to multiple external domains, which made the experience feel disjointed. Some sections used oversized images that overwhelmed the layout, while others felt too sparse. Collection pages were difficult to navigate, and key product information was buried or inconsistent.
To create a more polished and user-friendly experience, we migrated the site to a clean, modern Shopify theme that puts the product front and center. Here's what we focused on:
- Improved site structure
- We reorganized the content to create a more intuitive flow, helping users find what they need faster. Clearer hierarchy and simplified navigation made the overall experience more straightforward.
- More balanced visuals
- We standardized image sizes and layouts across the site to avoid clutter and improve readability. We also designed new gallery-style images that present key information right at the top of each product page.
- Better focus on what matters
- Prinker’s core selling points are now featured more prominently in visible, easy-to-scan areas throughout the site.
- Smoother video integration
- We added video and motion content where it adds value, while making sure the site still loads quickly and performs well.
- Fewer redirects, less confusion
- Many pages that used to link out to other domains are now fully integrated, helping users stay engaged and reducing friction in the shopping journey.
