InBody

/ AMAZON PPC / Product Page Creation & SEO Optimization / Meta Ads / Google Ads / Shopify Development / Content Creation

Overview

As a global leader in body composition analysis, InBody is a trusted healthcare brand known worldwide for its precision and reliability. Building on its strong brand presence in Korea, InBody set out to strengthen its position in the U.S. market. To capture new growth opportunities, the brand decided to expand into the highly competitive health and wellness category on Amazon. Strengthening its presence in the U.S. required a localized marketing strategy and Amazon-specific expertise. To achieve this, InBody partnered with Disrupt. Together, we’ve built a strong foundation for growth by increasing brand awareness, optimizing advertising performance, and improving overall Amazon performance.

Goals

  • U.S. market sales growth
  • Improved marketing cost efficiency
  • Higher ROAS achieved through Google and Meta advertising
  • Increase Amazon sales and PPC advertising

What we did – Amazon Marketing

Phase 1

Market Research & PPC Strategy

In the first phase, we conducted an in-depth analysis of InBody’s Amazon advertising account and saw that they had been relying primarily on multiple auto campaigns, some of which were targeting irrelevant keywords such as food scale. In addition, there was significant overlapping targeting across campaigns, which diluted ad efficiency and negatively impacted both ROAS and overall ad performance.

To address these issues, Disrupt completely restructured the advertising framework based on comprehensive market and keyword research. Since InBody products are positioned at a higher price point compared to most competitors on Amazon, it was crucial to adopt a strategy that precisely targeted high-intent shoppers rather than simply increasing ad exposure.

This data-driven approach helped minimize wasted ad spend to create highly efficient PPC campaigns focused on conversion-oriented keywords.

Phase 2

Product Page Renewal

We executed a complete redesign of InBody’s Amazon listings to strengthen brand authority and drive conversion performance. The original pages relied on dense technical language, cluttered visuals, and inconsistent branding, which diluted InBody’s core message.

Disrupt developed a new content approach that transformed complex details into clear, intuitive explanations, incorporated lifestyle-driven visuals, and refined messaging to emphasize InBody’s expertise and technological leadership.

A detailed review analysis revealed recurring user misunderstandings. To address this, we introduced visual guides and best-practice content to improve product comprehension and reduce dissatisfaction.Finally, a mobile-first, visually streamlined design was implemented to enhance readability and engagement, reinforcing InBody’s position as a premium health technology brand on Amazon.

Phase 3

Amazon PPC Campaign Optimization

To drive long-term improvement in InBody’s Amazon advertising performance, Disrupt implemented a strategy of continuous optimization and testing. By staying agile to market shifts, we regularly reviewed campaign structures and reallocated budgets toward the highest-performing keywords and ad types.

Additionally, we refined our ASIN targeting strategy through in-depth competitor analysis, enabling InBody to reach new audiences who were not actively searching for the brand. This approach effectively expanded customer acquisition while improving overall conversion efficiency.

As a result, InBody achieved a 22% increase in total ROAS and a 20% increase in ad ROAS. Through continuous optimization and strategic management, InBody strengthened both its brand competitiveness and foundation for long-term growth on Amazon.

Amazon Results

+22%

Overall ROAS

+20%

Ad ROAS

+17%

AD SALES

+30%

Ad ORDERS

What we did – META PERFORMANCE MARKETING

Phase 1

Campaign Strategy Development‍

Disrupt developed a dual-track Meta advertising strategy for InBody, aimed at expanding brand awareness in the U.S. market and driving online sales growth through:

  1. Traffic-driving campaigns to boost purchase intent on Amazon
  2. Conversion-focused campaigns to increase sales on the Shopify DTC channel.

To achieve this, Disrupt leveraged Meta Advantage+, Detailed Targeting, and Retargeting Audience tools to build an efficient budget allocation framework targeting InBody’s core audience segments, individuals interested in fitness, health, and wellness.

Additionally, we implemented an Ad Group Level Budget Optimization (ABO) strategy to maximize campaign efficiency and closely monitor performance across both channels.

Phase 2

Ad Creative Creation‍

To effectively communicate InBody’s product strengths and USP, Disrupt led a comprehensive content production initiative including video and image assets to utilize across Amazon and other key channels.

A series of brand-tailored product videos and images were produced and then re-edited and optimized for Meta advertising, ensuring high engagement and strong ad performance.

During the Amazon Prime Day period, a Prime Day-exclusive banner was added to the lower section of existing ad creatives to amplify promotional impact and maximize results.

Phase 3

Optimization & Performance Monitoring‍

Following campaign launch, Disrupt worked in close alignment with InBody to continuously optimize performance through gender and age-based detailed targeting and creative A/B testing.

As a result, a hero creative emerged as the top performer, driving sustained engagement and visibility, resulting in a 180% increase in CTR on the Amazon channel. On the Shopify channel, campaigns focused not only on retargeting high-intent audiences but also on improving TOFU campaign efficiency through creative optimization, achieving a 71% increase in ROAS.

These outcomes validated the effectiveness of Disrupt’s Meta performance marketing strategy, demonstrating measurable growth in traffic and sales across InBody’s online channels.

META Results

+71%

Shopify ROAS

+180%

CTR Increase

What we did – Google Performance Marketing

Phase 1

Campaign Strategy Development‍

Disrupt designed a full-funnel Google Ads strategy for InBody, focused on driving Amazon-attributed sales while maximizing ROAS. The approach combined:

  1. BOFU campaigns focused on high-converting brand defense, protecting InBody against competitor encroachment while capturing ready-to-buy traffic from branded searches.
  2. TOFU campaigns targeting high-intent discovery keywords, capturing potential buyers early in their research process.

To execute this strategy, we created a new Google Ads account and implemented Amazon Attribution links, ensuring precise tracking of all conversions and performance metrics. Campaign planning was aligned with major seasonal sales events: Prime Day 1 & 2, Labor Day, Back-to-School, and Black Friday/Cyber Monday, to maximize revenue opportunities.

Phase 2

Keyword Research & Campaign Structuring‍

We conducted in-depth keyword research using Amazon search data, competitor conquest analysis, and brand defense insights to identify high-intent TOFU and BOFU keywords.

  1. TOFU campaigns focused on audience-aligned discovery searches, ensuring relevance and minimizing wasted traffic.
  2. BOFU campaigns focused on conversion-ready branded searches, driving efficient Amazon sales while defending market share.

Campaigns and ad groups were structured to optimize ad relevance, CTR, and conversion efficiency, ensuring alignment between keyword intent, funnel stage, and campaign objective.

Phase 3

Campaign Execution & Optimization

BOFU campaigns were launched first, followed by TOFU campaigns, allowing us to capture immediate purchase-intent traffic while expanding awareness among potential buyers.

We conducted daily monitoring and optimization of spend, CPC, search terms, and campaign performance, adjusting bids and budgets based on seasonal trends and real-time insights. Optimization focused on:

  • Improving Amazon-attributed ROAS
  • Reducing CPC
  • Refining keyword targeting and campaign structure based on ongoing performance data

This data-driven approach ensured that campaigns maintained high efficiency and strong revenue impact throughout the seasonal sales cycle.

Google Results

+46%

CPC

5.59

Amazon Attribution ROAS

What we did – Shopify

Phase 1

Research & Audit

Before redesigning, we conducted a deep audit of InBody’s previous Shopify site. While technically sound, the old design lacked storytelling and failed to communicate InBody’s professional authority.

Users often landed directly on plain product listings that read more like a catalog than a wellness brand experience. Through qualitative analysis and heatmap review, we identified key friction points:

  • No clear hierarchy: Users had to scroll through dense text blocks to understand features.
  • Minimal visuals: Limited photography left the page feeling sterile and overly technical.
  • Weak trust signals: No testimonials, social proof, or visible partnerships to justify premium pricing.

To guide the redesign, we mapped insights around customer Desires, Pains, and Concerns from accuracy expectations to usability and price justification, forming the backbone of our new UX strategy.

Phase 2

Design Strategy & Implementation

The redesign transformed InBody’s website from a product directory into a brand experience.

Before, users landed on static collection pages with little context, while product pages were text-heavy, burying critical details inside the description tab. However, after the redesign, we built a visual narrative journey where each page tells a story that blends technology, lifestyle, and credibility.

The new homepage opens with a bold, cinematic hero banner showcasing the H30 scale in action, immediately anchoring the brand as modern and high-performance. Below, lifestyle imagery connects the product to real-life routines, creating a rhythm between aspiration and science. Further down, feature iconography and side-by-side comparisons clearly illustrate InBody’s unique advantages, while brand partnerships (Texas A&M, Walmart, ESPN, etc.) reinforce trust and authority.

We also rebuilt product pages from the ground up. Previously, information was locked within long text paragraphs. Now, every feature is visually represented through image modules, infographics, and embedded explainer videos. This new format turns exploration into an intuitive scroll-based experience that shows rather than tells.

By unifying product storytelling and brand visuals, the redesigned Shopify site now guides users seamlessly from awareness to purchase, replacing confusion with clarity and intent.

Phase 3

Custom Development & Enhancements

While maintaining backend stability on the existing Shopify theme, our team implemented custom-coded sections and refined the overall architecture to create a more visual, conversion-optimized experience.

Key improvements included:

  • Dynamic Video Integration: Smooth autoplay across devices to demonstrate setup and precision.
  • Custom Collage Layouts: Responsive image frameworks ensuring design consistency on both desktop and mobile.
  • Performance Optimization: Despite richer content, the site loads swiftly thanks to lightweight scripts and compressed assets.

Crucially, the integration of new, high-quality images transformed the overall aesthetic.

Consistent lighting, balanced composition, and cohesive color grading now give InBody’s digital presence the same sophistication as its medical-grade heritage. The new visuals not only enhance the site’s appearance but also elevate perceived value, strengthen trust, and increase emotional engagement.

The result is a Shopify experience that is technically refined, visually immersive, and emotionally persuasive — a brand ecosystem built for both credibility and conversion.

Shopify Results

+81%

Session → Checkout

+55%

Session → Purchase

What we did – CONTENT CREATION

Phase 1

Analysis & Benchmarking‍

In the first phase of our content creation process for InBody, we conducted extensive research to define the visual and narrative direction for the brand’s D2C channels. Our focus was on understanding how health-tech and lifestyle brands communicate precision, trust, and aspiration to consumers.

We analyzed competing brands and their top-performing creatives to identify both opportunities and weaknesses in the market. This research revealed that most competitors leaned either too heavily on technical data or too much on lifestyle imagery, creating a gap that InBody could uniquely fill.

The insights gathered from this analysis became the foundation for our creative approach, helping us design a strategy that merged scientific credibility with visual warmth. This phase ensured that our work would resonate with both existing fans of InBody and new consumers discovering the brand online.

Phase 2

Planning & Execution‍

With a clear creative direction in place, we moved on to the planning and execution stage, bringing the strategy to life through one of our most comprehensive shoots to date.

All content was produced and edited in South Korea, carefully designed to appeal to the U.S. market’s expectations for modern, high-end wellness brands. Our team managed every aspect of production, from art direction and set styling to post-production editing and retouching.

We created a large volume of photo and video assets, each tailored for multi-platform use across Shopify, Amazon, and paid media. Every scene was crafted to highlight the precision, ease of use, and modern aesthetic of InBody products, while maintaining a cohesive visual tone that reflects the brand’s authority in the category.

The result of this phase was a collection of imagery and videos that felt authentic, consistent, and aligned with InBody’s premium identity.

Phase 3

Content Optimization

After the shoot, our team entered a period of review and refinement. We carefully assessed how the new content performed across various platforms, analyzing engagement and conversion data to guide adjustments in tone, pacing, and visual emphasis.

This ongoing process ensured that the content remained dynamic and performance-driven, maximizing the impact of every asset. Each iteration brought sharper storytelling and more effective alignment with audience expectations.

By focusing on both creative execution and continuous optimization, we built a content system that not only elevated InBody’s online presence but also set a new internal standard for how the brand communicates visually across all channels.

MORE WORK

Check out more projects