Phase 1
AI Visibility Audit
Before making any changes, DISRUPT conducted a thorough audit of how COSRX's product pages were being read, and cited, by AI. Key prompts relevant to COSRX's products were run across the major AI platforms: ChatGPT, Perplexity, Gemini, and Copilot. The team mapped exactly which pages were being surfaced, which were being ignored, and where critical information was missing or structured in ways AI models couldn't easily process. This audit became the strategic foundation for everything that followed.
Phase 2
Prompt Research & Strategy
Improving AI visibility isn't just about better content, it starts with understanding exactly how real consumers are asking AI about skincare as well as incorporating the brands positioning goals after consultation. DISRUPT conducted structured prompt research to identify the queries most relevant to COSRX's product range: questions like 'best Korean skincare for sensitive skin,' 'snail mucin essence recommendation,' and 'routine for acne-prone skin.' Each of the 10 product pages was mapped to the prompts it needed to appear in, and a page-level optimization strategy was built around those targets.
Phase 3
Content Restructuring for AI Readability
AI models favor structured, factual, and specific content over generic marketing copy. They cite pages that clearly answer questions, provide measurable data, and organize information logically. With this in mind, DISRUPT rewrote the content across all 10 product pages, including the Advanced Snail 96 Mucin Power Essence. New sections were added: product comparison tables, measurable ingredient data and clinical figures, clearly structured FAQs, 'Who Is It For' sections, and step-by-step skincare routine suggestions. Each page was rebuilt to be a credible, citable source for AI responses.
Phase 4
Technical AI Optimization
Alongside content restructuring, DISRUPT executed a full technical optimization pass. Meta titles and meta descriptions were rewritten and standardized across all 10 pages to ensure consistent, AI-readable signals. Schema markup was implemented so that product information, ingredients, and review data are delivered in a structured format that AI models can parse reliably. Image alt texts were rewritten to be clear, descriptive, and keyword-relevant, ensuring that even visual content contributes to AI comprehension. Every technical element was aligned with one objective: making these pages impossible for AI to overlook.
GEO Results
Across 82 tracked prompts, COSRX's total AI visibility increased by 1,104 percentage points, an average gain of 13.5% per prompt. The best-performing product page saw a total improvement of 142.1%, with an average improvement of 91.2% across all optimized pages. On general brand-based prompt topics, average visibility increased by 7.33%. On Korean general product prompts, visibility grew by 4.0%. The overall AI readiness score reached 91.24%, confirming that COSRX's product pages are now fully equipped to compete in the AI search era.
