Phase 1
Content Strategy & Calendar Development
To lay a strong foundation, Disrupt conducted an in-depth analysis of TikTok’s algorithm patterns, trending hashtags, and seasonal insights. Based on this research, we developed a strategic monthly content calendar designed to balance trend-driven content with brand and product storytelling. Weekly trend research played a critical role throughout the process. We continuously monitored viral audio, meme formats, and beauty challenges, then creatively reinterpreted them to naturally feature Colorgram’s hero products such as lip tints and highlighters.
Through this strategic balance between product-centered trends and USP-driven storytelling, Colorgram successfully established itself as a relevant and engaging beauty brand within the TikTok ecosystem.
During this phase, Disrupt identified and leveraged emerging beauty trends in real time, creating synergy between algorithm-based trends and Colorgram’s brand tone. We also built a content mix that encouraged both product discovery and entertainment, ensuring that the brand maintained a strong and consistent presence. Leveraging our expertise as a Global Marketing Agency, we incorporated competitive benchmarking and audience behavior analysis from other leading beauty brands on TikTok to refine the overall strategy even further.
Phase 2
Content Creation & Production
Once the content strategy was settled, Disrupt executed end-to-end production, developing a diverse mix of organic video content, AI-driven concepts such as FOOH (Fake Out-of-Home) videos, and entertainment-based creative ideas.
To maintain freshness and consistency, content was categorized into multiple formats. We produced product-focused videos that demonstrated features, textures, and results; USP-based videos that visually highlighted each product’s unique selling points; and trending meme-style videos that aligned Colorgram with viral TikTok formats for maximum relatability. In addition, we created promotional videos to support campaigns, discounts, and new launches, as well as brand storytelling content that humanized Colorgram through behind-the-scenes footage and personality-driven narratives.
This diverse approach enabled us to maintain a consistent brand voice while keeping content flexible enough to adapt to TikTok’s rapidly changing trends. As a global content creating agency, Disrupt emphasized visual storytelling and high-quality execution, ensuring that every frame captured Gen Z’s short attention span while staying true to Colorgram’s playful and modern aesthetic.
Phase 3
Community Engagement & Brand Persona Building
Beyond content creation, Disrupt focused on building a vibrant and interactive brand persona that resonated with TikTok’s Gen Z audience. Through quick and witty comment responses and frequent user interactions, we positioned Colorgram as a fun, conversational, and approachable brand. By actively engaging with viral sounds, trending memes, and audience comments, we kept the content loop dynamic and constantly evolving.
As a result, Colorgram developed a youthful and engaging tone of voice that strongly resonated with Gen Z users. The brand achieved a 94% increase in follower growth compared to pre-collaboration levels and improved its average engagement rate month over month through consistent participation in timely trends.
This phase demonstrated Disrupt’s capability as a global social media marketing agency - crafting community engagement strategies that transcend local markets and effectively connect with audiences across diverse cultural contexts.
Phase 4
Data-Driven Optimization & Performance Tracking
Starting from the second month, Disrupt integrated a data-led optimization cycle to ensure continuous improvement in performance. Each video was thoroughly analyzed in terms of view count, completion rate, engagement rate (including likes, comments, shares, and saves), and the effectiveness of audio and format choices. Based on these insights, we identified high-performing formats such as USP-focused videos, product showcases, memes, and FOOH content, and scaled them up. At the same time, underperforming formats were refined or replaced to sustain high ROI and audience engagement. This continuous feedback loop enabled us to maintain consistent growth, expand reach, and ensure that every piece of content served both entertainment and brand objectives.
By combining data analysis with cultural insight, Disrupt ensured that performance optimization remained relevant across markets and audience segments. Through a seamless integration of strategy, creativity, and analytics, Disrupt helped Colorgram redefine its TikTok presence - balancing trend relevance with brand authenticity.
This holistic approach not only boosted performance metrics but also built a distinctive brand voice that resonates deeply with Gen Z audiences, strengthening Colorgram’s global digital footprint. As a global marketing and content creation agency, Disrupt continues to empower brands to scale their storytelling and engagement through innovative social media strategies, data-driven insights, and creative excellence.
