BALAAN is a luxury fashion e-commerce platform with the goal of expanding its presence in the global market, particularly in the United States.
While already well-known in Korea, the brand faced challenges in increasing awareness and driving sales in the highly competitive international luxury market. To overcome these challenges, BALAAN partnered with DISRUPT to execute an integrated global marketing strategy—including engaging content production, data-driven performance advertising (Google Ads, Meta Ads), influencer marketing, and CRM automation.
This collaboration enabled BALAAN to achieve significant sales growth and remarkable ad efficiency improvements during the critical year-end shopping season.
Phase 1
Account Review & Strategy Development
DISRUPT audited BALAAN’s Meta ad account and identified three key challenges:
We restructured campaigns to include TOFU, MOFU, and BOFU targeting, reallocated budget to conversion-focused campaigns, and planned high-end creatives highlighting BALAAN’s luxury identity.
Phase 2
Creative Production
Using BALAAN’s existing assets, we designed premium-quality ad creatives showcasing BALAAN’s USP.
Special Black Friday and year-end influencer promotions included visually striking ads emphasizing exclusive benefits. For the influencer collaboration campaign, we created customized GIFs and visuals highlighting each influencer’s style, ensuring resonance with diverse audiences.
Phase 3
Campaign Execution & Optimization
We strategically deployed ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) to manage budgets efficiently.
Influencer whitelisting further amplified campaign reach and impact, reusing influencer-generated content as paid ads.
Phase 1
Research & Benchmarking
Our email marketing goal was to improve conversion rates and reduce cart abandonment.We studied high-performing competitor strategies and applied best practices such as personalization, strong subject lines, engaging visuals, and optimized CTAs.
Phase 2
Wireframing, Design & Automation
We built automated email flows including:
4 Welcome Emails, 4 Cart Reminder Emails, 4 Post-Purchase Follow-Up Emails
Features included personalized triggers, dynamic product displays, and strategic incentives. All elements were fine-tuned with BALAAN’s branding and tone of voice.
Phase 3
Promotional Campaigns
Beyond automation, we executed seasonal campaigns via email & SMS featuring exclusive offers, influencer spotlights, and gift recommendations.
Phase 1
Strategy & Planning
Year-end campaigns presented a challenge: post-Black Friday purchase fatigue and fierce competition in the U.S. luxury market. We implemented a multi-channel strategy—integrating influencer marketing, event page creation, Meta ads, and email campaigns—to maximize reach and conversions.
Phase 2
Event Page Development
We collaborated with influencers to create curated event pages showcasing their product picks. These holiday-themed pages enhanced trust for new customers, highlighted BALAAN’s diverse catalog, and simplified shopping by aligning products with influencer styles.
Phase 3
Integrated Influencer Marketing
Influencers created diverse content—unboxing videos, reels, image posts, and stories—to build trust and promote BALAAN’s sales. Top-performing influencer content was repurposed in Meta ads, driving the highest purchase rates among all creatives. Even post-event, these assets continued to generate results. Influencer content was also integrated into email campaigns featuring exclusive discounts and holiday gift recommendations, reinforcing trust and conversion.
