Voice Caddie, a leading provider of golf rangefinders and GPS devices, aimed to boost online sales and enhance marketing efficiency. Despite having strong technology and brand recognition in Korea, the company faced challenges in reaching a broader customer base in the highly competitive U.S. market. To reach more customers in the U.S. market, Voice Caddie needed to establish new marketing strategies and expand its online sales channels.
Phase 1
Account Audit & Troubleshooting
In the initial phase of our collaboration with Voice Caddie, we conducted a comprehensive account audit to identify critical issues that were hindering their performance on Amazon.
To address these challenges, DISRUPT implemented strategic solutions tailored to Voice Caddie’s needs. We leveraged our expertise to find loopholes within Amazon’s existing programs that would effectively prevent unauthorized sellers from listing and selling Voice Caddie products. This led to a 16x increase in total sales after two months that continued to grow exponentially over the next few months.
In addition, we undertook an extensive cleanup of their product pages, ensuring that all information was accurate and up-to-date. Where Amazon’s systems imposed restrictions, such as locked attributes or conflicting contributions from other sellers, we developed innovative workarounds, including merging product listings and overriding incorrect data. These efforts were instrumental in restoring Voice Caddie's control over their brand on Amazon and setting the stage for future success.
Phase 2
Market Research & Ad Campaign Setup
Moving into the next phase, it became clear that Voice Caddie’s previous approach to advertising on Amazon was limited. Before our involvement, they had only run automated campaigns during shopping events, relying heavily on Amazon’s machine learning algorithms. This lack of a targeted ad strategy significantly restricted their ability to reach new customers and maximize their advertising ROI.
DISRUPT stepped in with a data-driven approach, utilizing market research and existing data to identify low-competition, high-opportunity niches for Voice Caddie. By strategically targeting key keywords, we were able to establish high organic rankings for their products on Amazon’s search results pages. This was crucial in enhancing product visibility, allowing customers to discover Voice Caddie products organically, without relying solely on paid advertisements. This in combination with our efforts in Phase 1 led to a 109x increase in average monthly sales while increasing their Total ROAS by over 4x compared to before, working together with DISRUPT.
As part of our ad campaign execution, we also incorporated DISRUPT-created videos that significantly outperformed other ad types. Compared to other ads, DISRUPT video ads delivered 37% higher ROAS and boosted sales conversions by 37%. This strategic shift in their advertising approach marked a turning point for Voice Caddie, setting them on a path to sustained growth.
Phase 3
Ad Optimization & Operational Support
In the final phase of our collaboration, our focus shifted to optimizing the ad campaigns and providing ongoing operational support. DISRUPT meticulously planned budget allocations and scaled ads up or down based on seasonal changes and major events. This approach ensured that Voice Caddie’s ads maintained profitability and sales volume over both the short and long term. Once we achieved high organic visibility on the first page of search results, we transitioned to a maintenance strategy, optimizing ad spend to sustain these positions without excessive costs.
On the operational side, DISRUPT provided continuous support by creating new product listings and updating existing ones as requested by Voice Caddie. We also maintained key account metrics, ensuring the overall health and positive feedback of their Amazon account. Additionally, we helped Voice Caddie navigate Amazon’s strict pricing and discount rules, set up contingency plans for when FBA inventory went out of stock, and troubleshoot shipment creation errors, which could be especially detrimental for best-selling products. These efforts ensured that Voice Caddie’s operations on Amazon were smooth and efficient, further contributing to their overall success.
Phase 1
Analysis & Benchmarking
In the first phase of our content creation services for Voice Caddie, we conducted thorough research to understand the current landscape and identify key trends in the golf and sports tech industry. This involved analyzing creatives that had been performing well for competitors, as well as staying updated on the latest trends across social media platforms. By benchmarking Voice Caddie’s existing content against top-performing creatives, we were able to pinpoint areas where improvements could be made and identify opportunities to differentiate Voice Caddie from its competitors. This research formed the foundation for our content strategy, ensuring that our creative output would not only resonate with the target audience but also stand out in a crowded market.
Phase 2
Planning & Execution
With a solid understanding of what was working in the market, we moved on to the planning and execution phase. All content was planned and shot in South Korea, with a clear focus on ensuring that it would appeal to the U.S. market. This required careful consideration of cultural nuances and audience preferences in the U.S., allowing us to create a convincing background and aesthetic that would resonate with American consumers while optimizing the client’s budget.
We produced a wide range of content, including photos and videos tailored for various platforms such as ads, social media posts, Amazon pages, and the Voice Caddie website. Our team ensured that each piece of content was aligned with the brand’s voice and messaging, while also being versatile enough to be used across multiple channels. We scheduled a content shoot every two months, allowing us to keep the content fresh and relevant, while also maintaining a steady flow of new material for Voice Caddie’s marketing efforts.
Phase 3
Content Optimization
After each content shoot, we entered a phase of analysis and optimization. We carefully reviewed the performance of the ads and social media content produced during the previous shoot, identifying which pieces resonated most with the audience and delivered the best results. This data-driven approach allowed us to refine our content strategy continually, ensuring that each new round of content was even more effective than the last.
By focusing on optimization, we were able to maximize the impact of Voice Caddie’s content, driving higher engagement rates and better overall performance across all channels. This iterative process of analysis, execution, and optimization ensured that Voice Caddie’s content remained dynamic and consistently delivered strong results.
Phase 1
Analysis & Benchmarking
In the initial phase of our collaboration with Voice Caddie, we conducted an in-depth analysis of the social media landscape, focusing on key platforms such as YouTube, Instagram, and Facebook. We benchmarked Voice Caddie’s social presence against competitors in the golf and sports tech industry to identify gaps and opportunities.
Our analysis revealed that while Voice Caddie had a solid following, their content was heavily focused on product promotions, which did not fully engage their audience or differentiate them from competitors. The brand was not fully leveraging the potential of organic content, which is essential for building a loyal community and fostering authentic connections with customers. Additionally, Voice Caddie's YouTube presence, though established, lacked the variety needed to attract a broader audience, particularly in terms of educational and engaging content.
Phase 2
Strategy & Planning
Based on our analysis, we developed a comprehensive social media strategy aimed at enhancing Voice Caddie’s online presence and deepening engagement with their audience.
For YouTube, we shifted the focus towards content that introduced new products and features while also offering tips and advice for golfers. This approach not only showcased Voice Caddie’s innovative technology but also provided value to viewers, positioning the brand as a trusted resource in the golf community. We also capitalized on YouTube Shorts by creating more organic, snackable content that could reach a wider audience.
On Instagram and Facebook, we emphasized the importance of organic content over purely promotional posts. The reason for this was clear: organic content fosters a sense of community and trust, allowing the audience to connect with the brand on a more personal level. Promotional content, while important, often feels impersonal and can lead to audience fatigue if overused. By focusing on organic content, we were able to build a more engaged and loyal following, which in turn boosted overall brand visibility and customer retention.
To support this strategy, we collaborated closely with influencers who aligned with Voice Caddie’s brand values. These influencers played a crucial role in generating authentic content, sharing their experiences with Voice Caddie products in a way that resonated with their followers. We also organized giveaways in partnership with these influencers, further increasing engagement and expanding Voice Caddie’s reach to new audiences.
Phase 3
Execution
With the strategy in place, DISRUPT took charge of coordinating the content creation schedule, ensuring that all posts were aligned with Voice Caddie’s brand voice and marketing goals. We worked meticulously to synchronize content across platforms, making sure that each piece was tailored to the unique characteristics of the platform it was being posted on.
For YouTube, this meant a steady stream of product introduction videos, tutorials, and tips that kept the audience informed and engaged. We closely monitored the performance of these videos, adjusting our approach as needed to maximize reach and engagement. The content we created for YouTube Shorts, in particular, saw high levels of engagement.
On Instagram and Facebook, we maintained a balance between organic posts and strategic promotions, ensuring that the content felt fresh and engaging without overwhelming the audience with sales messages. Our collaboration with influencers and the execution of giveaways played a significant role in driving traffic and increasing follower counts on both platforms.
In addition to content management, we also coordinated specific sales promotions tied to key events, such as product launches or seasonal sales. These promotions were seamlessly integrated into the overall content plan, allowing us to drive sales without compromising the authenticity and engagement of the organic content.
Overall, our approach to Social Media and Influencer Marketing not only enhanced Voice Caddie’s online presence but also fostered a deeper connection with their audience, ultimately contributing to sustained growth in both brand visibility and sales.
