Mayton, an established auto accessories brand, partnered with Disrupt to expand internationally with a successful new product. Concerned about getting lost among cheaper competitors on Amazon, Mayton sought to differentiate themselves. Disrupt created premium Amazon videos, short ads, and a clean image gallery, showcasing Mayton's quality and trustworthiness.After the initial successful content package, Disrupt continued working with Mayton on their sister product (Android Auto, then Apple Carplay), minimizing costs by updating the product content to align with the first launch. The result was two distinct Amazon page listings, featuring premium videos and imagery, each with its own unique identity, providing valuable information to customers.
Phase 1
Marketing Analysis & Strategy Development
Competitor benchmark and SEO research into the Amazon market for similar devices and the overall device category. Develop keyword database for most searched terms and new terms likely to bring in consumers looking for related products.
Phase 2
Content Development
Build video storyboard
-Find references of modern technology brands (Apple) and how their pacing/style makes products feel high-quality.
-Design storyboard to illustrate main USPs that also reflect the highest search volume terms.
-Combine research and creative references to create unique look and plan for videos.
Execute video production shoot with model and location that best fit the concept.
Edit multiple versions of the video to fit for various platforms and use cases.
-Amazon gallery video
-Amazon PPC ad format
-Portrait orientation (9x16) for Youtube Shorts ads
-Lifestyle photography on set for Amazon gallery thumbnail images as well as A+ content
Phase 3
Amazon Page Design and Implementation
Design Amazon thumbnail images further breaking down USPs of the product for the gallery, using photos from production.
Design Amazon A+ content that expands on product detail and also creates consumer trust as the brand identity is more transparent.
Our vision for Mayton's content was focused on the modern driver, who prioritizes a premium, clean interface with their vehicle and utilizes the best technology to elevate their driving experience.
Our design was inspired by high-class simplicity. Clean cut creatives that evoke technology and advancement, but organized in a minimal but effective background setting not to over clutter the consumer experience.
