MAYK is a B2B solution that operates as a K-beauty digital factory to help global buyers easily and conveniently request cosmetic production from Korean cosmetic manufacturers. When customers select the ingredients, size, and package design cosmetics on the website, MAYK provides a manufacturing service that connects the order based on your selections. The ultimate goal was to attract buyers from the United States, Singapore, Malaysia, Indonesia, and the Philippines. We were able to secure potential customer information and conduct Google advertising, produce ad content, Facebook ads, and conduct website search engine optimization.
Phase 1
Market research and keyword analysis.
Mayk’s business model combined cross-border beauty ecommerce with manufacturing services, making their target audience clear. The main task was to bring potential customers who search for related keywords through Google search to the their website.
To achieve this, we conducted SEO improvements to increase organic search rankings and ran Google search ads. In order to secure significant traffic to the Mayk website, the search keywords used in advertising and SEO had to reveal the intention of potential customers and also have a certain level of search volume.
Consequently we conducted in-depth market research to understand the target market and extract the key keywords to be used in their advertising strategy. This included researching competitors in the industry, identifying the main keywords, analyzing search volume, and assessing ranking difficulty.Based on this market research data, we developed their search advertising strategy. We targeted not only directly related keywords but also keywords with similar intent, taking into account Mayk’s current service stage, visibility, and business uniqueness. For example, Mayk targeted keywords related to manufacturing companies to reach people searching for beauty product manufacturers, even though Mayk is not technically a manufacturer themselves. Additionally, we adjusted the ad copy depending on the stage of the customer journey.
Phase 2
Ad Content Creation
To reach a larger audience, Mayk utilized both Google and Meta advertising. For Facebook and Instagram advertising, it was important to create content that effectively communicated how Mayk’s services could alleviate pain points for customers. To achieve this, research was conducted to understand the challenges overseas customers face when manufacturing beauty products. Mayk's unique selling points (USPs) were then defined and connected to the identified challenges. The USPs, along with an easy-to-understand explanation of Mayk's beauty product manufacturing process, were presented in short videos and carousel post formats. A/B testing was conducted on the created ad materials, and the budget was allocated to the best-performing materials to optimize the Cost-Per-Lead (CPL).
Phase 3
Expanding customer personas and diversifying targeting strategies.
As the Mayk service is aimed not only at consumers interested in K-beauty, but also at business customers who want to create K-beauty products or brands, more advanced targeting strategies were required. Using existing customer data, potential customer personas were defined, and other similar personas were also defined to create a variety of targeting options. For example, in addition to people interested in K-beauty and starting a business, decision makers and business page managers were also targeted, and various targeting options were tested based on this data, optimizing advertising performance.
Phase 4
Search Engine Opimization (SEO)
To establish a long-term approach, it was important to build pathways for natural traffic without relying solely on advertisements. To increase organic search rankings and traffic, we conducted On-page SEO and Technical SEO on the website. We analyzed website structure and content using Google Search Console, Page Speed Insights, and in-house tools to provide an SEO Audit report. Based on the proposed website improvement plans, we prioritized and applied changes to the website in order of importance. Furthermore, since publishing content containing target keywords is crucial for SEO, we shared various ideas on how to plan content using target keywords.
