LOVBLOVB, a renowned Korean beauty brand offering makeup and skincare products, faced a sales slowdown on Amazon in the US three months after a successful launch. Collaborating with our team, the objective was to boost sales, enhance brand awareness, and expand the customer base. Through strategic ad management and identifying niches aligned with LOVBLOVB's product USPs, we tripled their sales while improving ACOS/ROAS. Simultaneously, LOVBLOVB aimed to reach a global audience beyond Korea and the US through a fully optimized Shopify website. Our team embraced this challenge, ensuring a seamless shopping experience while maintaining the brand's essence. Additionally, to fortify the brand's connection with customers globally, we implemented various email flow automations. These meticulously crafted emails, from captivating welcomes to personalized product recommendations, aimed to propel the launch of LOVBLOVB's new website and foster engagement and loyalty, transforming each interaction into a delightful beauty discovery.
Phase 1 Amazon Launch
Amazon Keyword & Market Research
In the first phase, we began with extensive keyword and market research. This foundational step was pivotal in our approach as it allowed us to gain deep insights into the Amazon’s beauty landscape. Through meticulous keyword research, we identified high-converting search terms, aligning them with LOVBLOVB's product offerings. Simultaneously, we delved into market trends and customer behavior, enabling us to pinpoint specific niches where LOVBLOVB could excel on Amazon. This research provided us a strategic base that would fuel LOVBLOVB’s success in the later phases.
Product page SEO optimization
Moving forward to the second phase, our focus turned to optimizing LOVBLOVB's product pages. This process was vital in driving meaningful traffic that would convert to sales. We meticulously fine-tuned product listings, honing elements such as titles, bullet points, descriptions, and backend keywords. The objective here was to create not only informative and compelling but also keyword-rich product pages that would increase ad efficiency and allow LOVBLOVB to reach their target audience. This strategy ensured that LOVBLOVB's listings not only ranked higher in search results but also captivated and persuaded potential customers.
Phase 2 Amazon SUCCESS
Amazon PPC Advertisement
In this phase, we dived into Amazon PPC advertising. Our goal was simple: to use advertising effectively to increase traffic and drive sales. We created strategic Amazon PPC campaigns, managed ad groups, adjusted keyword bids, and crafted compelling ad copy. This phase was marked by continuous monitoring and optimization to ensure maximum return on investment (ROI) within the brand’s budget. Through strategic execution, we not only increased LOVBLOVB's presence on Amazon but also attracted the right audience and significantly enhanced overall sales.
Phase 3 Shopify DEVELOPMENT
Data and Audience Analysis for the Shopify store
Our journey commenced with a thorough analysis of LOVB LOVB's data, particularly focusing on their performance on Amazon US. We delved into sales data, customer demographics, and behavioral insights. This analysis allowed us to understand their existing customer base and their preferences. Moreover, we conducted in-depth research to comprehend the diverse expectations and behaviors of customers in global markets.
Shopify Store wireframe creation and UX Design
Armed with valuable data and customer insights, we began crafting a wireframe for LOVBLOVB's global website. The wireframe was meticulously designed with a focus on optimizing the user experience for global audiences. We considered cultural nuances, language preferences, and regional shopping habits to ensure that the website resonated with customers worldwide. The navigation, layout, and visual elements were all tailored to create a seamless and engaging browsing and shopping experience.
Shopify Store Design and Implementation
With a solid wireframe in hand, our design team set to work. The website design was driven by the aim of making LOVB LOVB's products and brand ethos universally appealing. It featured a clean and intuitive design, reflecting the beauty and elegance of their products. Additionally, we leveraged Shopify's powerful platform to implement the website seamlessly. Various apps and integrations were employed to enhance functionality, such as multilingual support, international shipping options, and optimized checkout processes.
Phase 4 Email Automation
In-Depth Analysis of Customer Journey for email Marketing
Prior to delving into wireframes and flows, our initial focus was a comprehensive analysis of the customer journey. By assimilating data provided by our partner and gaining insights into the audience and their products, we aimed to discern the nuances of the journey. This approach allowed us to tailor messages precisely—delivering the right content to the right audience at the opportune moment, optimizing for a high conversion rate.
Email wireframe creation , Flows, Copywriting & Design
Building upon a profound understanding of the customer journey, we transitioned into crafting wireframes that catered to customer needs. Envisioning user interactions with the website guided this process. Simultaneously, our team curated copywriting tailored to the target audience, ensuring alignment with their preferences. The design was meticulously done to resonate with global audiences, encapsulating a seamless and visually engaging experience.
Setup of Automations & Implementation
With all preparatory work completed, we initiated the establishment of automated processes to alleviate our partner from the task of manual email dispatches. This strategic automation setup ensures timely and targeted communication. Following this, we seamlessly implemented all components, integrating them seamlessly with our partner's website for a cohesive and effective digital experience.
