Over two years, Disrupt partnered with LG on four key retail events, commencing with content creation and expanding to Facebook & Instagram ads, YouTube ads, and TikTok ads, catering to audiences in the US and France. The central aim was to amplify results for LG's wireless earbuds on Amazon. Through bespoke campaigns, we carved a distinct market space for LG's product amidst a saturated landscape, while also enhancing the brand narrative. This case study delineates the multifaceted strategies, meticulous execution, and notable outcomes achieved through this collaboration with LG.
PHASE 1 CONTENT CREATION
Market Research & Ideation
Initiated with market analysis, focusing on keyword search volumes and competitor data within the wireless earbuds category. Identified Dolby Atmos as a unique feature for LG TONE Free T90, targeting movie and gaming enthusiasts. Conceptualized creative ideas to effectively highlight these features.
Content Creation
Devised three module concepts to innovatively portray earbud usage, using practical FX and real locations to create eye-catching, memorable visuals. Conducted collaborative feedback sessions with LG during later production stages, refining the ads for performance and practicality. Resulted in three dynamic ads, each successfully delivering the planned core message.
PHASE 2 PERFORMANCE MARKETING
Executing Meta Advertising
Navigating Amazon's constraints, we engineered alternative URLs, aligning ads with the consumer journey. Initial broad targeting refined our retargeting strategies. The optimized, re-edited ads released during Christmas drove down CPM and pulled in high-quality traffic, rewarding our strategic decision making under challenging parameters.
Executing YouTube Ads
Diversifying reach via YouTube ads, we tailored target groups and optimized ad spend. Superior CPC, CPV, and CPCV values, alongside a stellar 41.9% TF8 YouTube Ad Video View Completion Rate, reflected our precise and deliberate optimization, pinpointing consumer groups with the strongest purchase intent.
CONTENT CREATION
Editing
Analyzing TikTok's short form content algorithm, we meticulously re-edited LG's existing content, crafting engaging ad creatives perfectly tailored to TikTok's young and dynamic audience. This ensured a seamless blend of brand messaging with TikTok's unique content style.
PERFORMANCE MARKETING
Executing TikTok Advertising
Employing precise targeting strategies, we pinpointed potential buyers, significantly driving down the Cost Per Click (CPC) and elevating the Click Through Rate (CTR). This tailor made ad campaign resonated well with our target audience, validating our optimization tactics.
Executing Meta Advertising
We customized our strategies for the 2023 Prime Day campaign in France, achieving remarkable outcomes by optimizing both the targeting and creative directions. Our methodically crafted campaigns not only resonated with desired audiences, but also significantly over-achieved LG's goals.
