Biodance is an innovative skincare brand that accelerated its global expansion after launching on Amazon and partnering with DISRUPT in 2022.
Through tailored strategies, the brand achieved double the ROAS in its first month and tripled ad sales within the following three months. Leveraging influencer media assets for ad creatives and optimizing product pages with SEO, Biodance achieved a 139x increase in total sales and a 7.4x improvement in ROAS during its first year of partnership.
In 2024, Biodance reached a historic milestone by becoming the #1 Best Seller across Amazon’s entire Beauty category. Through a strategic approach - capturing viral social media momentum, expanding keyword coverage, and sustaining profitability—the brand continued to scale. By the second year of partnership, total sales increased by an additional 40x, firmly establishing Biodance as a global leader in the beauty market.
Phase 1
Market Research & PPC Campaign Setup
DISRUPT began by conducting a thorough keyword and market analysis for Biodance’s flagship product: sheet masks. Using both new data and prior insights, we carefully designed and launched Amazon PPC campaigns. Within the first month, ROAS nearly doubled and over the next three months, continuous optimization grew ROAS by 2.5x, while ad sales tripled, far exceeding the initial targets.
Phase 2
Video Production & SEO Foundation
We repurposed influencer-generated media assets into compelling Amazon ad videos that aligned with customer purchase intent. Simultaneously, we conducted deep SEO optimization for product listings, integrating high-conversion keywords strategically.
By the end of the first year: Amazon sales increased 139x, ROAS improved 7.4x
Phase 3
Social Media Trends & Keyword Expansion
2023 laid the groundwork for even greater success in 2024.
As brand awareness grew, we strategically expanded beyond branded keywords to target broader, high-volume non-branded keywords.
Phase 4
Black Friday, Cyber Monday & Ongoing Account Management
The strategic foundation reached its peak during Black Friday and Cyber Monday 2024, when Biodance maintained its #1 Best Seller position in Beauty over a sustained period.
Through daily optimization, real-time adjustments, and strategic campaign scaling, Biodance achieved:
Phase 1
Global Competitor Benchmark Research
Our work with Biodance began with a global competitor benchmark analysis, focusing on how leading skincare brands structure their Shopify stores, communicate product value, and build trust beyond short-term viral attention. This research clarified how Biodance could strengthen product communication and UX compared to the existing Korean site, while maintaining a minimal and modern global brand presence.
Phase 2
Shopify UX Strategy & Wireframe Development
Based on these insights, we developed a Shopify UX strategy and wireframe optimized for global users. The structure prioritized clarity, intuitive navigation, and product-led storytelling rather than a traditional brand introduction.
Instead of a conventional About Us page, we introduced “More Than Hype,” a framework designed to position Biodance as a brand with proven value beyond virality. Each product page was designed as a standalone experience, shifting away from Amazon-style layouts toward a more immersive, brand-owned journey.
Phase 3
Shopify Design, Development & Conversion Optimization
The final phase translated Biodance’s minimal and modern identity into a scalable global Shopify store, supported by strong product imagery and inclusive model visuals.
To increase conversions, we actively leveraged Shopify app integrations such as shoppable video and Reels-style PDP sections, influencer content embedding, and dynamic product modules. These tools were used to improve engagement, strengthen social proof, and guide users more effectively toward purchase, alongside curated bundles and clear ingredient and benefit breakdowns.
The result is a conversion-focused global Shopify experience that supports higher AOV and long-term retention, while staying true to Biodance’s brand identity.
