Biodance is a skincare brand that offers a variety of products that enhances the skin's natural beauty and balance. After launching on Amazon, Biodance collaborated with Disrupt on PPC (Pay-Per-Click) advertising and account management to accelerate their Amazon sales growth and pursue more active global expansion. Through implementation of an advertising strategy tailored to Biodance, we doubled their ROAS (Return on Advertising Spend) within the first month and tripled their advertising revenue over the next three months.
Additionally, we created Amazon-optimized video ads by repurposing existing influencer videos and other brand assets. We also SEO-optimized their product pages leading to increased traffic. Through these efforts in compliance with Amazon's strict operational policies, we achieved remarkable results through our one-year collaboration, including a 103-fold increase in total sales and a 7.2-fold increase in ROAS.
Phase 1
MARKET RESEARCH & PPC ADVERTISING MANAGEMENT
We first conducted thorough keyword and market research for Biodance's key product, the mask pack. Utilizing this new data and previous insights, we meticulously planned and implemented our brand-tailored Amazon PPC advertising strategy. In the first month, we significantly increased their Return on Advertising Spend (ROAS), doubling ad revenue in comparison to their ad spend. Over the next three months, we continuously improved results, achieving an additional 2.5 times increase in ROAS, and 3 times increase in ad sales that exceeded their original goals.
Phase 2
SeO optimization & video editing
We created Amazon-optimized advertising videos by combining and utilizing existing content, particularly footage of Korean influencers using their products. This ad video was used to target customers with clear purchase intent and was highly effective in converting new customers. Additionally, we thoroughly optimized their product page listings using SEO techniques and strategically integrated specific keywords to attract high-quality, high-conversion traffic. As a result of the content and SEO improvements, we achieved a remarkable 46% increase in ad sales for the product advertised.
Phase 3
ONGOING OPTIMIZATION AND OPERATIONAL SUPPORT
Through our close partnership of over a year and a half, we significantly expanded Biodance's online presence and improved metrics such as the Advertising Cost of Sales (ACOS) and Return on Advertising Spend (ROAS). Biodance's Amazon sales grew by 139 times compared to before our collaboration, and their total ROAS increased by 7.4 times. Through continuous development of the brand-tailored strategy and daily optimization efforts, we managed to contribute to their increase in customer purchases. Throughout the partnership, we provided operational support, enhanced customer service, identified insights for product improvement, and mitigated negative reviews. Additionally, we successfully navigated and resolved policy violations to ensure Biodance maintains a healthy account on Amazon, free from any account suspensions.
