Biodance is a beauty brand that offers various skincare products. After their Amazon launch in July and struggling in performance for the first 4 months, we partnered up in 2022 to accelerate their global expansion. Through brand-tailored strategies, we quickly doubled ROAS in one month and tripled advertising revenue over the next 3 months. In our first year of collaboration, using their existing influencer media assets, we created Amazon video ads and SEO-optimized product pages, resulting in a 139x growth in total sales and a 7.4x increase in ROAS at the end of 2023.
Continuing into 2024, overall sales increased 34.9x compared to 2023 and we achieved the #1 best-seller rank in Amazon’s Beauty category multiple times in a row. With our long-term partnership spanning over 3 years in 2025, we continue to maintain our #1 rank in the entire Beauty category on Amazon during key events. while further while further accelerating growth significantly compared to the previous year.
Phase 1
Resetting the Foundation After a Struggling Launch
When Biodance first partnered with us, their Amazon launch had been live for several months, yet performance remained stagnant. Advertising efficiency was low, keyword targeting lacked clear conversion signals, and the hero product struggled to gain meaningful visibility within a highly competitive category.
Our first priority was to rebuild the foundation through in-depth market research and keyword analysis. We identified high-intent search terms relevant to the hydrogel collagen facial mask and restructured Amazon PPC campaigns accordingly. Within the first month, ROAS doubled, and over the following three months, continued refinements drove a 3x increase in advertising sales, establishing a stable and scalable performance baseline.
Phase 2
Strengthening Listings & Aligning Ads with Customer Intent
With a more efficient PPC structure in place, we shifted focus to improving how Biodance converted traffic within Amazon. Leveraging existing influencer media assets, we produced Amazon video ads tailored to customer search intent while executing SEO-driven optimizations across product listings.
These efforts improved listing relevance and conversion efficiency, resulting in a 46% increase in advertising-driven sales and stronger organic visibility. In parallel, we supported ongoing Amazon account operations, ensuring that both advertising and operational readiness were aligned ahead of major shopping events. This set the stage for sustained growth throughout Prime Day, Black Friday, and Cyber Monday, culminating in a strong close to 2023 with a 139x increase in total Amazon sales and a 7.4x increase in Total ROAS during our first year of partnership.
Phase 3
Leveraging Social Media Momentum and Expanding Keyword Strategy
Entering 2024, Biodance experienced rapid demand acceleration as its hero product gained traction through viral social media exposure. In February, the brand reached a key milestone by securing the #1 best-seller position in Amazon’s Facial Masks category.
As traffic surged, our priority was to maximize the increased demand without sacrificing efficiency. We expanded campaign structures and search coverage to include a broader range of terms that had previously been unprofitable for a smaller brand. While social media virality often leads to a temporary influx of branded keyword searches, we focused on building long-term momentum through non-branded keyword ranking as well. This strategic combination of on and off-platform marketing propelled Biodance to the #1 position in Amazon’s entire Beauty category by October 2024.
Phase 4
2024 Black Friday and Cyber Monday Dominance
Strong performance in October 2024 further boosted Black Friday Cyber Monday performance, where Biodance not only achieved the #1 best-seller position in Amazon’s Beauty category but sustained it for an extended period. This period solidified Biodance's leadership in the category and demonstrated the lasting impact of our holistic approach to Amazon growth.
Alongside performance growth, we played a critical role in maintaining account health at scale. Throughout 2023 and 2024, we successfully navigated multiple policy-related challenges, ensuring uninterrupted sales while remaining compliant with Amazon’s evolving guidelines. Continuous optimization during peak traffic periods allowed Biodance to scale profitably and close 2024 with an additional 34.9x increase in total sales compared to the prior year.
PHASE 5
Maximizing Performance Through Off-Platform Advertising (Google)
To further amplify Amazon performance during high-stakes periods such as Prime Day, we extended our strategy beyond Amazon by running parallel Google Ads campaigns.
The goal of these Amazon-landing Google campaigns was to build a connected multi-channel funnel for Amazon conversions, capturing high-intent demand before it could flow to competitors, and ensuring that customers searching for Biodance outside of Amazon were directed to the official sales channel rather than counterfeit listings or unauthorized resellers. In short, the core objectives were to defend the brand, capture purchase-ready demand, intercept competitor traffic, and convert that demand on Amazon.
To execute this, we analyzed Amazon top-performing keywords, then built Google Search campaigns targeting high-intent keywords and direct competitor brand keywords. This allowed us to intercept potential customers before they reached a competitor's product page, redirecting this traffic to Biodance's Amazon listings at the most critical point in the customer journey.Google campaign performance was measured through Amazon Attribution. Despite the inherent limitations of cross-channel attribution tracking, the results were exceptional. Attributed conversion revenue from Google Ads exceeded total ad spend, confirming strong campaign profitability. When comparing attribution data across traffic sources, Google Ads emerged as the most efficient off-Amazon channel, validating the incremental value of integrating paid search into the broader Amazon growth strategy.
PHASE 6
From Viral Momentum to Sustainable Dominance in the US
Following the viral surge in mid-2024, our focus shifted from capturing short-term demand to establishing long-term dominance. With the groundwork laid in 2024 on high–search volume, non-branded keywords, we were able to maintain sales volume throughout 2025.
In 2025, more than 70% of total sales conversions consistently originated from on-platform non-brand searches, while only around 30% came from branded keywords. Despite Biodance’s brand search volume being approximately 22x lower than that of established top K-beauty brands like Medicube, Anua, CosRX, this approach enabled Biodance to repeatedly rank the #1 best-seller position in Amazon’s entire Beauty category.
PHASE 7
International Expansion & Market Replication (UK)
Building on a proven growth system in the US, Biodance expanded into the UK market. Prior to launch, the brand faced unresolved Amazon Brand Registry UK compliance issues that had stalled progress for several months with limited guidance from Amazon.
Through targeted issue diagnosis and intent-driven communication, we identified and resolved the root cause within one month, enabling Brand Registry approval and a structured market entry. With localized advertising and ranking strategies in place, Biodance achieved #1 in the Facial Mask category within the first month and reached #2 in Amazon’s overall Beauty category within three months, validating the scalability and repeatability of the framework established in the US market.
Phase 1
Global Competitor Benchmark Research
Our work with Biodance began with a global competitor benchmark analysis, focusing on how leading skincare brands structure Biodances Shopify stores, communicate product value, and build trust beyond short-term viral attention. This research clarified how Biodance could strengthen product communication and UX compared to the existing Korean site, while maintaining a minimal and modern global brand presence.
Phase 2
Shopify UX Strategy & Wireframe Development
Based on these insights, we developed a Shopify UX strategy and wireframe optimized for global users. The structure prioritized clarity, intuitive navigation, and product-led storytelling rather than a traditional brand introduction.Instead of a conventional About Us page, we introduced “More Than Hype,” a framework designed to position Biodance as a brand with proven value beyond virality. Each product page was designed as a standalone experience, shifting away from Amazon-style layouts toward a more immersive, brand-owned journey.
Phase 3
Shopify Design, Development & Conversion Optimization
The final phase translated Biodance’s minimal and modern identity into a scalable global Shopify store, supported by strong product imagery and inclusive model visuals.To increase conversions, we actively leveraged Shopify app integrations such as shoppable video and Reels-style PDP sections, influencer content embedding, and dynamic product modules. These tools were used to improve engagement, strengthen social proof, and guide users more effectively toward purchase, alongside curated bundles and clear ingredient and benefit breakdowns.The result is a conversion-focused global Shopify experience that supports higher AOV and long-term retention, while staying true to Biodance’s brand identity.
