Biodance

/ Amazon PPC Advertising / Amazon Account Management / Video Editing for Amazon Ads / Product Page SEO Optimization

Overview

Biodance is an innovative skincare brand that accelerated its global expansion after launching on Amazon and partnering with DISRUPT in 2022.

Through tailored strategies, the brand achieved double the ROAS in its first month and tripled ad sales within the following three months. Leveraging influencer media assets for ad creatives and optimizing product pages with SEO, Biodance achieved a 139x increase in total sales and a 7.4x improvement in ROAS during its first year of partnership.

In 2024, Biodance reached a historic milestone by becoming the #1 Best Seller across Amazon’s entire Beauty category. Through a strategic approach—capturing viral social media momentum, expanding keyword coverage, and sustaining profitability—the brand continued to scale. By the second year of partnership, total sales increased by an additional 40x, firmly establishing Biodance as a global leader in the beauty market.

Goals

Optimize Amazon PPC efficiency (ROAS & ACOS)
Increase Amazon rankings & sales

What we did

Phase 1
Market Research & PPC Campaign Setup
DISRUPT began by conducting a thorough keyword and market analysis for Biodance’s flagship product: sheet masks. Using both new data and prior insights, we carefully designed and launched Amazon PPC campaigns. Within the first month, ROAS nearly doubled and over the next three months, continuous optimization grew ROAS by 2.5x, while ad sales tripled, far exceeding the initial targets.
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Phase 2
Video Production & SEO Foundation‍
We repurposed influencer-generated media assets into compelling Amazon ad videos that aligned with customer purchase intent. Simultaneously, we conducted deep SEO optimization for product listings, integrating high-conversion keywords strategically.

This boosted ad-attributed revenue by +46% and significantly improved organic ranking.
Prime Day, Black Friday, and Cyber Monday campaigns were executed strategically to expand customer reach and sustain momentum.

By the end of the first year: Amazon sales increased 139x, ROAS improved 7.4x

Phase 3
Social Media Trends & Keyword Expansion
2023 laid the groundwork for even greater success in 2024.

In February, Biodance’s Hydrogel Collagen Mask achieved #1 Best Seller in Amazon’s Facial Mask category, fueled by viral traction on social media.
DISRUPT rapidly adjusted strategies to capture surging demand while maintaining profitability.

As brand awareness grew, we strategically expanded beyond branded keywords to target broader, high-volume non-branded keywords.

Despite surging branded searches, non-branded keywords drove 70–80% of total sales in late 2024, proving long-term growth potential beyond temporary viral spikes.
In October 2024, Biodance ranked #1 across Amazon’s entire Beauty category.

Phase 4
Black Friday, Cyber Monday & Ongoing Account Management
The strategic foundation reached its peak during Black Friday and Cyber Monday 2024, when Biodance maintained its #1 Best Seller position in Beauty over a sustained period.

This reinforced Biodance’s dominance in the category and validated our long-term Amazon growth strategy.
DISRUPT played a critical role in resolving Amazon compliance and policy issues, ensuring consistent sales performance amidst evolving marketplace guidelines.

Through daily optimization, real-time adjustments, and strategic campaign scaling, Biodance achieved:

Continuous improvements in ROAS, ACOS, and profitability.
An additional 40x sales growth in 2024 compared to 2023, solidifying its leadership in the global beauty market.

Results

~40x

Amazon sales growth year-over-year

7.4x

Increase in advertising ROAS

#1

Achieved Best Seller rank in Amazon’s overall Beauty category